If you are pest control salesmen (person) out there and you feel like you have been commoditized, look to the companies that subjugate level of service to profits.
I have worked in our industry for almost ten years. I have seen the good, the bad and the ugly. It seems we're always trying to convince people that we are not like the other guy. The best way to show that we are not like the other guy, is by not being like THE OTHER GUY.
If you say you use green products- then use green products. If you say you have the best training in the industry-then have the best training in the industry (most that say that don't). And if you say you care-then by all means CARE. Maybe it's just me, but I don't think caring about profit more than people is the same thing as caring...I'm just saying.
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